Fake news causes headaches for Europe’s wind industry
BY: ANCA GURZU
COPENHAGEN, Denmark — Three contestants stood on stage ready for a round of true-or-false questions about wind energy.
Wind turbines cannot be combined with farming — True or false? False.
Most blades end up in landfills after being decommissioned — True.
Wind turbines attract lightning during storms — True.
Wind turbines cause electromagnetic radiation that can make people ill — False.
The contestants weren’t just regular participants. They were wind industry experts from companies and lobby groups — and, surprisingly, even they got some of the answers wrong.
The quiz marked the beginning of a panel debate about wind misinformation at the yearly gathering of European wind energy professionals in Denmark in April.
False narratives around the impact of wind energy on everything from land to health to marine life have morphed in recent years from small-scale opposition aimed at individual projects to globally coordinated campaigns targeting the technology as a whole.
The wind industry says these campaigns are already causing more project appeals and delays; they worry things will only get worse.
“This poses huge real-life problems for Europe’s wind industry,” said Christoph Zipf, communications manager at Wind Europe, the lobby group that organized the gathering in Copenhagen.
“Where these disinformation campaigns are successful, they will almost certainly delay the deployment of wind energy.”
While it is difficult to attribute the fate of a particular project directly to mis- or disinformation, wind projects around Europe (and elsewhere) seem to be facing more and more opposition.
In the Spanish region of Galicia, a storm of legal cases is blocking wind projects. In a non-binding referendum in the Austrian region of Carinthia earlier this year, more than half of the participants voted in favor of banning new wind turbines in the region. In Italy’s Sardinia, the regional government implemented an 18-month ban on new renewables installations amid growing public skepticism. In Germany, the far-right Alternative for Germany (Afd) party has previously campaigned on dismantling all wind power plants.
Communities often have legitimate questions and concerns about new energy infrastructure, and it’s well documented that people don’t want the projects in their backyards. False narratives can legitimize and amplify such concerns.
The bigger challenge comes from social media and more targeted campaigns.
“For some years now, we’ve been facing a wave of professionalized and coordinated disinformation campaigns,” said Zipf. “They often take place online and come in the form of anti-wind blogs, influencers, fake accounts, bot networks or AI-generated content.
The recent rise in mis- and disinformation is largely in sync with wind energy’s visible rise across Europe, with hundreds of turbines now dotting fields and seas.
“Who is truly behind these campaigns is difficult to figure out, but my sense is that there are a series of interlocking actors,” said Carl Miller, co-founder of CASM Technology, a company that uses artificial intelligence to detect and analyze how information is manipulated online to influence behaviors and attitudes.
Miller points to autocratic governments such as Russia. The country’s digital warfare infrastructure has been well documented and NATO last year detailed how Russia is seeking to spread climate disinformation.
Far-right groups have also “taken up green energy as a totemic issue” that they regard as left-wing and elite-driven, Miller said.
Miller added a third potential operative, one with capitalistic motivations. “We shouldn’t write off the possibility that commercial actors are conducting disinformation campaigns against the wind sector,” he said.
Limits on the data fact checkers can scrape from websites like TikTok also make it challenging to get a full view of the problem, said Stephan Mündges, coordinator at the European Fact-Checking Standards Network (EFCSN), which brings together European organizations working to combat misinformation across a variety of topics. “This is a game of scale. If you don’t have data access, you have nothing to match existing claims to.”
Read the full article and share it on Cipher’s website.